Callum Graham

The NEWEST collection to the I LOVE portfolio. Designed for the daydreamers and forward thinkers of the Gen Alpha & Gen Z market. The best things take time… From design and colour to formulation and fragrance, this collection has been at the heart of the brand’s development over the past two years. What can I expect to shop? The collection aims to cover all steps of a beginner’s self-care routine. From exfoliators, cleansers and moisturisers to lip care and on-the-go fragranced body mists. What is Golden Girl, Super Fresh, Sunset... Read More

Smile this Summer with a pillowy pout and a glossy grin with our newest additions; Queen Bee and Berry Kisses coming Summer 2025! A product packed with incredible ingredients; avocado oil, shea butter and jojoba oil for lips that look AND feel hydrated. Avocado Oil – Penetrates the pout for a deeper hydration inside and out. Partnered with fatty acids that help to reduce the appearance of fine lines and wrinkles. Shea Butter – Not only does this super-ingredient improve the appearance of lips in one swipe but regular application... Read More

Hydration With intense heat and a cool breeze over the Spring and Summer months, comes dull, dry and dehydrated skin. To avoid feeling drier than the Sahara, focus moisturizers on areas of main sun exposure and use oil-enriched lotions and butters to counteract those rays and get your glow on! What would we recommend? Naturals Body Washes and Hand & Body Lotions. Fragrance One downside of the Spring & Summer sun is perspiration and their best bud body odour. Combat ahead of time by layering a scented moisturiser or body... Read More

Get ready, because Gen A & Z are changing the game, and they’re doing it one skincare routine and bubble bath at a time! This generation may be young, but they’re already redefining how we think about self-care, beauty rituals, and wellness. Here’s why we’re all in on Generation Alpha and Z when it comes to skincare and bath/shower essentials: Skincare for the Next Generation 🌿 Younger consumers aren’t waiting until adulthood to start their skincare journey—they’re already diving into products that make their skin feel fresh and healthy. From... Read More

I Love’s newest addition to our product portfolio is our collection of all-year-round gifting! Struggling for a sleepover party favour? Is someone in the office celebrating a milestone birthday? Or fancy treating a loved one to something extra special? Live Life Happy is here to the rescue! A colourful collection designed to put a smile on everyone’s face – no matter their age, gender or special occasion, there’s something for everyone… Wait – what are you bringing out? Bath Time Treat Good Nights Sleep Our I Love A Good Night’s... Read More

Summer is around the corner, it’s time to manifest the Summer of a lifetime – with the most confident version of yourself… Ever practiced manifestation? If not, this Manifestation Manual is perfect for you… Law #1: Similar things are attracted to each other. Surround yourself with those with like-minded goals so you can all empower each other! Law #2: Think Positive The law of attraction stipulates you have a dedicated space in your mind and life, don’t keep it full of negative vibes and instead let go so that positivity... Read More

Founded in 2009 by M.D James Brown, I Love introduced their first collection – Originals. This entry into bath and body care started with some of our most popular products – still to this date! Our Originals range was based around punch perfumes and fruity fragrances, scents to make you smile… In recent years, I Love has expanded into 3 more ranges – Signature, Naturals & Wellness. Signature is a close link to Originals with 6 fragrance lines, Exotic Fruits, Glazed Raspberry, Violet Dreams, Vanilla Milk, Elderflower Fizz & English Rose.... Read More

Just when you think you have your skincare routine down, the season changes and your skin changes with it. We struggle to retain moisture in cooler months as our skin dries out in colder climates. Transitioning from Winter to Spring though, we begin to warm up and as a result, our skin begins to change as well. With added heat, our skin can become oily and grimy as we work up a slight sweat. Not treating your skin with the appropriate exfoliation, cleansing and hydration routine can lead to clogged... Read More

Why Is Sustainable Beauty Important? Many consumers are highlighting the demand for sustainable beauty products due to the significant environmental impact of beauty brands. In fact, around half of shoppers identify plastic waste as the biggest sustainability challenge in beauty products, which is why they want more concrete solutions from companies. Beauty consumers have expressed that they want brands to provide less packaging, include more natural ingredients in their products, and offer recycling programmes to make the industry more eco-friendly. As companies take notice of this shift in consumer preference, they’re also... Read More

Spring is the time to declutter and de-stress as we progress into the year. Whether that’s a physical or mental declutter, this blog post is here to help you… Spring Clean Tips Disconnect from social media. Social media can take up a large portion of your time and stop you from doing things you really want to get sorted.   Prioritize what you need to do and write it down. Physically checking off your to-do list can be a serious mental motivator. Take on Marie Kondo’s philosophy of only keeping... Read More