The Importance of Sustainable Beauty
Why Is Sustainable Beauty Important?
Many consumers are highlighting the demand for sustainable beauty products due to the significant environmental impact of beauty brands. In fact, around half of shoppers identify plastic waste as the biggest sustainability challenge in beauty products, which is why they want more concrete solutions from companies. Beauty consumers have expressed that they want brands to provide less packaging, include more natural ingredients in their products, and offer recycling programmes to make the industry more eco-friendly.
As companies take notice of this shift in consumer preference, they’re also starting to create solutions that can help improve their products’ sustainability. The best-case scenario is that the beauty industry can follow the steps of the fashion industry and create sustainable solutions throughout the product pipeline.
For the past few years, fast fashion and the major consequences it has on the environment, workers, and other health-related issues have been magnified. Companies immediately addressed the problem and are slowly transitioning to more eco-friendly clothes and vegan fashion. This sends the message that choosing sustainable fashion is important to reduce the industry’s negative impact on the environment. It also opens more opportunities for sustainability and how we can help combat wasteful practices by choosing to wear sustainable clothes.
There is hope that sustainable beauty being brought into focus can help create the same effect that sustainable fashion had. With consumers hopping into the sustainable beauty movement, it seems that change may be easier to achieve.
Benefits You Can Enjoy From The Sustainable Beauty Movement
Sustainable beauty products often contain high-quality ingredients, which can be soothing and beneficial for all skin types. To illustrate, all the ingredients in our Naturals Collection are carefully curated to ensure that they are both sustainable and effective. These body washes, hand washes, creams, and lotions have the highest percentage of natural ingredients in all our products and are less likely to irritate your skin.
Beauty products tend to contain a questionable list of ingredients, like carcinogens or even animal-derived components. In contrast, sustainable beauty brands like I LOVE Cosmetics ensure that each product is made with ingredients that are good for the planet and for people. In fact, our products even have a No Nasties label that certifies that none of the products contain chemicals that are harmful to your skin. Our brand is also transparent with the ingredients list to show you that each product is 100% safe for you and the planet.
No one needs to be harmed in the process of making beauty products. As such, our products have a vegan-friendly label to certify that none of the products contain any animal or animal-derived ingredients. Through our products, you can indulge in soothing and nourishing products without feeling guilty about any harmful processes.
Your choice matters. By being a conscious shopper, you too can strengthen the movement toward sustainable beauty.
Prepared by: Jane O’Brian