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The NEWEST collection to the I LOVE portfolio. Designed for the daydreamers and forward thinkers of the Gen Alpha & Gen Z market. The best things take time… From design and colour to formulation and fragrance, this collection has been at the heart of the brand’s development over the past two years. What can I expect to shop? The collection aims to cover all steps of a beginner’s self-care routine. From exfoliators, cleansers and moisturisers to lip care and on-the-go fragranced body mists. What is Golden Girl, Super Fresh, Sunset... Read More

Smile this Summer with a pillowy pout and a glossy grin with our newest additions; Queen Bee and Berry Kisses coming Summer 2025! A product packed with incredible ingredients; avocado oil, shea butter and jojoba oil for lips that look AND feel hydrated. Avocado Oil – Penetrates the pout for a deeper hydration inside and out. Partnered with fatty acids that help to reduce the appearance of fine lines and wrinkles. Shea Butter – Not only does this super-ingredient improve the appearance of lips in one swipe but regular application... Read More

Hydration With intense heat and a cool breeze over the Spring and Summer months, comes dull, dry and dehydrated skin. To avoid feeling drier than the Sahara, focus moisturizers on areas of main sun exposure and use oil-enriched lotions and butters to counteract those rays and get your glow on! What would we recommend? Naturals Body Washes and Hand & Body Lotions. Fragrance One downside of the Spring & Summer sun is perspiration and their best bud body odour. Combat ahead of time by layering a scented moisturiser or body... Read More

Get ready, because Gen A & Z are changing the game, and they’re doing it one skincare routine and bubble bath at a time! This generation may be young, but they’re already redefining how we think about self-care, beauty rituals, and wellness. Here’s why we’re all in on Generation Alpha and Z when it comes to skincare and bath/shower essentials: Skincare for the Next Generation 🌿 Younger consumers aren’t waiting until adulthood to start their skincare journey—they’re already diving into products that make their skin feel fresh and healthy. From... Read More

Image Credit: Unsplash There’s no question that Brits believe in the power of self-care. An Aqua survey found that 90% of people in the UK do one or more self-care activities, spending an average of £53 per month. However, only 35% of the women surveyed mentioned that physical well-being is their main priority. This mindset is reflected in the UK’s eye care habits: data from an Eye Q survey suggests that over 17 million people have not undergone eye tests in the last two years. While typical self-care practices like... Read More

I Love’s newest addition to our product portfolio is our collection of all-year-round gifting! Struggling for a sleepover party favour? Is someone in the office celebrating a milestone birthday? Or fancy treating a loved one to something extra special? Live Life Happy is here to the rescue! A colourful collection designed to put a smile on everyone’s face – no matter their age, gender or special occasion, there’s something for everyone… Wait – what are you bringing out? Bath Time Treat Good Nights Sleep Our I Love A Good Night’s... Read More

With autumn just around the corner, there are more things to look forward to than just cooler weather, falling leaves, and rich colours. As mentioned in a previous post, autumn is also the perfect time to declutter your wardrobe and take your summer clothes out of their rotation. But aside from searching for the best knits, sweaters, and coats for layering, this season also calls for the right handbag for the season. While you can dust off your trusty purse from last season, it never hurts to look for a bag that’s... Read More

Men are usually conditioned to look after their loved ones. While this is a good thing, psychotherapist Philip Karahassan states that men also need to care for themselves to improve their emotional state and boost their mental well-being. It’s important for men to make lifestyle changes so that they can extend the care that they give to others unto themselves. For this Father’s Day, you can teach your father or your spouse how to look after themselves by making it easier for them to incorporate self-care into their current lifestyle. So if... Read More

Summer is around the corner, it’s time to manifest the Summer of a lifetime – with the most confident version of yourself… Ever practiced manifestation? If not, this Manifestation Manual is perfect for you… Law #1: Similar things are attracted to each other. Surround yourself with those with like-minded goals so you can all empower each other! Law #2: Think Positive The law of attraction stipulates you have a dedicated space in your mind and life, don’t keep it full of negative vibes and instead let go so that positivity... Read More

Founded in 2009 by M.D James Brown, I Love introduced their first collection – Originals. This entry into bath and body care started with some of our most popular products – still to this date! Our Originals range was based around punch perfumes and fruity fragrances, scents to make you smile… In recent years, I Love has expanded into 3 more ranges – Signature, Naturals & Wellness. Signature is a close link to Originals with 6 fragrance lines, Exotic Fruits, Glazed Raspberry, Violet Dreams, Vanilla Milk, Elderflower Fizz & English Rose.... Read More