Your Vibe, Your Rules – What’s the deal?

The NEWEST collection to the I LOVE portfolio. Designed for the daydreamers and forward thinkers of the Gen Alpha & Gen Z market.

The best things take time…

From design and colour to formulation and fragrance, this collection has been at the heart of the brand’s development over the past two years.

What can I expect to shop?

The collection aims to cover all steps of a beginner’s self-care routine. From exfoliators, cleansers and moisturisers to lip care and on-the-go fragranced body mists.

What is Golden Girl, Super Fresh, Sunset Club and Starry Eyed?

During our initial development and research into the Gen A consumer, we found this to be one of the most pivotal moments in a person’s life for self-discovery and identity exploration. We want our brand to reflect this with our latest product portfolio, to express yourself through colour, perfume and essentially our 4 main personality types.

Golden Girl – This is for the neutral girlies who fancy a POP of colour to their everyday routine, both on the shelf and in the bag.  

Notes include Vanilla & Caramel.

Super Fresh – Invigorate and turn heads with a breeze of citrus in our funky yellow, green and coral products.

Notes include Watermelon & Mango.

Sunset Club – Play it cutesy with our two-tone pink and teal accented goodies in a wave of fresh fruity fragrance.

Notes include Cherry & Strawberry.

Starry Eyed –  Make a WOW statement with our candy-coded colourway and twinning perfume.

Notes include Bubblegum & Cotton Candy.