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If you are a conscious beauty lover, you may already be familiar with the abbreviations SLS and SLES. Despite how similar they sound, there’s a big difference between SLS and SLES. SLS stands for Sodium Lauryl Sulfate and may also be known as SDS, Sodium Dodecyl Sulfate. Meanwhile, SLES is short for Sodium Laureth Sulfate and sometimes may be written as Sodium Lauryl Ether Sulfate. At I LOVE, you’ll never find SLS in our products. SLS and SLES are both surfactants added to many health and beauty products to create... Read More

Fragrances have the power to evoke memories and emotions. The smell of freshly cut grass can remind you of spring days from our childhood or the scent of sweet coconut can whisk you away to summer holidays on the beach. That’s why fragrance is at the heart and soul of I LOVE. We want to create memories, emotions and a sense of happiness through beautiful flavourful scents. Keeping reading to find out how you can win a pamper pack worth £44 by sharing your scent story! Our Scent Story… All... Read More

Sundays are meant to be for relaxing. However, that isn’t always the case. Do you find yourself nervously clock-watching on Sunday night, counting down the hours until it’s Monday? Do you spend your weekend worrying about upcoming assignments, deadlines and projects? If you find yourself nodding “yes” you might have a case of the Sunday Scaries! The Sunday Scaries are all too real. The weekend has whizzed by in the blink of an eye and it’s almost time to re-start the working week. Luckily, there are lots of handy tricks... Read More

Do you ever find yourself struggling to sleep at night? Today, more and more people are finding it hard to get a good night’s sleep. From late night’s spent scrolling social media to not being able to switch off after a busy day at work to being woken up by nightmares, getting a full night’s sleep can seem somewhat impossible. Not getting your beauty sleep will likely leave you feeling tired and groggy the next day. More importantly, it can really start to take a toll on your health. Taking... Read More

Summer is officially here and with it, the summer wedding bells are chiming! July is a popular month for brides in the UK. Each year, a huge 14% of weddings take place in July, making it the second most popular month to get hitched. With a promise of some British sunshine and clear skies, we can see why it’s such a popular time of year for a UK wedding.   Match your Manicure to Your Bouquet With 101 other things to think about, you probably haven’t even had chance to... Read More

Some say an Autumn Clean is the new Spring Clean… so, if you thought your days of deep cleaning the house were over for this year, think again! It’s time to dig out the marigolds, put on your favourite music to dance (…or clean) to and give your home an autumnal refresh. The autumnal weather has us wanting to draw the curtains, turn up the heating and get cosy at home. This increased humidity becomes a haven for germs and bacteria that thrives in warm homes over winter. Follow our... Read More

If you find yourself suffering with dry, itching or irritated skin, it may be time to revive your skincare routine and provide your skin with some extra nourishment. In this post, we detail our top tips for soothing and hydrating dry skin, along with what is dry skin and some of the common causes: What is Dry Skin? Dry skin is a common skin condition defined by not having enough moisture in the outer layer of your skin (the epidermis). In most cases, this usually occurs due to seasonal/environmental changes... Read More

Word on the street is that floral fragrances are making a comeback. Traditional scents of Rose and Violet are set to be two of the freshest fragrances for Spring 2019. Here at I LOVE, we aren’t surprised to hear that these vintage fragrances are making a revival. We’ve long been fans of these floral classics and believe that with a carefully-chosen and complimentary combination of top, heart and base notes, they can hold their allure in the modern day.   Roses are Making a Comeback There’s no denying the romantic... Read More

We’ve been spreading the LOVE and have received so many fantastic reviews from fans and bloggers across the UK. They’ve been waxing lyrical about their LOVE of our products from our bath, body and home fragrance ranges. Say hello to some of our biggest fans and take a look at what they had to say about some of the I LOVE products in our Blogger Round Up…   Forever Miss Vanity We heard on the grapevine that Forever Miss Vanity (or Jessyca when she’s not blogging!) was starting to fall out of... Read More

Have you ever smelled a certain perfume or scent and been immediately transported back to another time or place in your life? A spritz of your first ever perfume may send you whizzing back to your high school days whilst the smell of freshly baked cakes can bring back cherished childhood memories of baking cupcakes with your grandmother as a small child. Fragrance Memories As Early as Four Years Old Of all five sense, your sense of smell has the strongest link to your memory. When you smell something, it... Read More